Durban – Tuesday 14th May 2024
Ministry of Tourism Permanent Secretary Evans Muhanga says the Government will continue to support efforts by various stakeholders in promoting tourism development and growth.
Speaking at the Africa Travel Indaba (ATI) which is taking place in Durban, South Africa, Mr. Muhanga says this year’s impressive turnout from Zambian private companies is testimony of their resolve to foster increased awareness of Zambia as a tourism destination of choice.
Mr. Muhanga, who is leading the Zambian delegation, says it is important that Zambia has recorded such a huge private sector participation at one of the largest Africa Travel Indaba as this will raise the profile of the country on the continent and globally.
He notes that Africa’s Travel Indaba is one of the largest tourism marketing events which showcases a wide range and impressive variety of the best tourism products on the continent, attracting international buyers and media from across the world.
Mr Muhanga has so far participated at high-level meetings such as the Business Opportunities Networking Day (BONDay) and has acknowledged that tourism plays a vital role in enhancing livelihoods by creating job opportunities, supporting local businesses, and fostering economic empowerment.
And Zambia’s High Commissioner to South Africa Mazuba Monze says she is impressed with the turnout of Zambian companies participating at the 2024 African Travel Indaba (ATI) adding that Zambia will be exposed to a larger tourism community through the linkages and networking that will be created.
A total of 38 private companies under the Zambia Tourism Agency (ZTA) are participating at the Africa Travel Indaba 2024 taking place at the International Convention Centre(ICC) in Durban.
The tourism Indaba is one of Africa’s biggest platforms where regional and international tourism professionals meet to create linkages and partnerships for future growth and opportunities in the global tourism Industry.
The Africa Travel Indaba, which has attracted over 10, 000 delegates, started yesterday and will end on May 16, 2024, is being held under the theme “Unlimited Africa.” It underscores the future of tourism on the continent and the readiness of Africa to welcome the global community.
This is contained in a statement issued by first Secretary for Press and public relations at the Zambian high commission in South Africa Tamara Nyirenda.
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